B2B lead generation on Reddit, X and LinkedIn, by buying intent
Inbown finds the threads where a potential buyer is describing the problem you solve, scores intent 0–100, and drafts an opener per platform. Pipeline from signal, not spray-and-pray.
B2B outbound has a math problem: list-based cold outreach gets cheaper to send every year and less effective at the same rate, because everyone is doing it and buyers have stopped reading. The leads that still convert are the ones with timing on their side, a buyer actively describing a pain, comparing vendors, or asking their network for a recommendation. Those signals exist in public on Reddit, X and LinkedIn every day. They are just buried under everything else and gone within hours.
Inbown is an intent radar for that signal. You describe your product and ICP, and it scans the three platforms for threads where someone is showing they are in or near a buying decision for your category. A deterministic pre-score strips low-signal noise, then an LLM scores intent 0–100 on whether the poster is asking, comparing, or complaining about a current tool. The threads that clear the bar reach you with a drafted opener that fits the platform, so the first touch is timely and specific instead of a templated sequence.
It is not a CRM and it does not replace your sequencer. It sits upstream of both: it tells you which conversation is worth entering today, and gives you a reply that references what the person actually said. The half of your buyers who never answer a cold email will sometimes answer a useful reply on the thread where they asked the question.
Where B2B startups find buyers
The radar watches these communities for threads showing buying intent. You do not have to live in any of them.
Practitioners discuss tools and tactics. Vendor-comparison and 'what do you use' threads are direct intent.
Operators describing growth and ops problems they will pay to solve.
Wide funnel, but the specific tool and service asks are strong B2B signals.
The richest B2B intent surface: decision-makers describe a problem and ask the comments. Available on Scale.
Founders and operators publicly ask their network 'what should I use for X' all the time.
The threads Inbown surfaces
Real shapes of buying intent for B2B startups. When a thread like one of these appears, you get it with a score and a drafted reply.
- How are you all booking demos from social instead of cold email these days?
- Comparing [vendor A] vs [vendor B] for our team, anyone used both?
- Our current tool for [job] is too heavy. What are leaner B2B options?
- What is everyone using for [category] now? Looking to switch this quarter.
What changes day to day
Cold-email reply rates keep falling and you are sending more to hit the same number of meetings.
Intent-sourced replies land where the buyer already raised their hand, so a smaller number of timely touches outperforms volume.
LinkedIn is where your buyers are, but manually watching for the right posts across your ICP is a full-time job nobody owns.
The radar watches it for you and scores each post, so you act on the comparison and pain threads instead of scrolling for them. LinkedIn is on the Scale plan.
When you do find a good thread, a generic comment gets ignored and a salesy one gets you blocked.
The draft references the specifics of the thread and matches the platform's tone, so the first touch reads like a peer, not a pitch.
Who this is not for
If your motion is purely enterprise field sales with named accounts and long committees, public-thread intent is a smaller slice of your pipeline and this will be a supplement at most. Inbown is strongest for product-led and SMB-to-mid-market B2B, where buyers research and ask in public. It is not a replacement for your CRM or sequencer.
Questions B2B startups ask
How is intent different from a list of leads?
A list is people who match a profile. Intent is people who are acting like buyers right now, asking, comparing, or complaining about a tool. Inbown scores that signal 0–100 so you reach out when timing is on your side, not just because someone fits the ICP on paper.
Does this replace our outbound stack?
No. It sits upstream of it. Inbown finds and scores the conversation and drafts the first reply. Your CRM and sequencer still own follow-up and pipeline tracking. Think of it as a timely top-of-funnel source, not a system of record.
Our buyers are mostly on LinkedIn. Which plan?
LinkedIn is on the Scale plan ($79/month), listed as coming soon. Pro ($29/month) covers Reddit and X today, which already carry a lot of B2B tool-comparison intent. Many teams start on Pro and move to Scale as LinkedIn coverage rolls out.
Can we trial it against our category first?
There is a free preview that runs once against your product URL with no signup, so you can judge the feed before paying anything. Run it against your product URL and see whether the surfaced threads look like real buyers in your space.
The honest verdict
Cold volume is a losing race. Intent is the durable edge, and most of it plays out in public where your buyers ask questions and compare tools. Inbown finds those threads, scores them, and drafts the first touch so you enter the conversation early and relevant. It will not run your pipeline, and for pure enterprise field sales it is a supplement. For product-led and mid-market B2B, it is a sharper top of funnel than another cold list.
See it on your own product
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For SaaS founders
Inbown watches the threads where someone is actively asking for a tool like yours, scores buying intent 0–100, and drafts the reply. You copy and post from your own account.
For marketing agencies
Inbown surfaces high-intent threads for your agency's own pipeline, or one client at a time, scores them 0–100, and drafts a reply that does not read like a bot. No auto-posting, so the accounts you reply from stay safe.
For freelancers and consultants
Inbown catches the threads where someone is asking for exactly the work you do, scores how serious they are 0–100, and drafts an opener you can send. No bidding wars, no auto-spam.
For indie hackers
Inbown finds the threads where someone is describing the problem your side project solves, scores intent 0–100, and drafts a reply that helps instead of spams. Built for solo builders, not sales teams.